
About Us
Who we are
Preciate offers the ultimate customer recognition and personalization solutions: Our tools are built for a wide range of retail and hospitality verticals: stadiums, theaters, Apparel, QSRs, coffee shops, grocery stores, cosmetics, hotels and more.
We are a team of cybersecurity experts developing state-of-the-art facial recognition and personalization technology for retail, hotels, and hospitality. Our technology empowers businesses to provide their customers with an outstanding, personalized, and seamless experience.
Our Founders

Avi Naor
Co-Founder & Chairman
AS ONE OF THE PIONEERS OF THE ISRAELI HIGH-TECH INDUSTRY, BUSINESS AND SOCIAL ENTREPRENEUR AVI NAOR WAS THE FOUNDER OF AMDOCS (NASDAQ: DOX), A $9B MARKET CAP COMPANY WHERE HE SERVED AS PRESIDENT AND CEO BETWEEN 1995 AND 2002. SINCE THEN, HE HAS SERVED AS BOARD CHAIRMAN AND BOARD MEMBER OF A NUMBER OF ISRAELI-BASED COMPANIES.
AVI IS PASSIONATE ABOUT HELPING “BRICK AND MORTAR” RETAILERS CONNECT WITH CUSTOMERS IN RICHER, MORE PERSONAL SHOPPING EXPERIENCES.

Eyal Fisher
Co-Founder & CEO
EYAL IS A VETERAN TECHNOLOGY PROFESSIONAL WITH OVER 20 YEARS OF EXPERIENCE IN R&D AND CYBER TECHNOLOGY IN THE ISRAEL DEFENSE FORCES (IDF). HIS LAST POSITION WAS THE HEAD OF THE CYBER DIVISION UNIT AT THE RENOWNED UNIT 8200, AT THE RANK OF COLONEL.
EYAL IS A RECIPIENT OF THE PRESTIGIOUS ISRAEL DEFENSE PRIZE AND HOLDS AN M.SC. AND B.SC. WITH HONORS IN ELECTRONICS ENGINEERING FROM THE TEL AVIV UNIVERSITY.
EYAL IS COMMITTED TO BRINGING THE HIGHEST LEVELS OF PRIVACY AND SECURITY TO RETAIL SYSTEMS IN ORDER TO ENABLE THE TRANSITION TO NEXT-GENERATION OMNI-CHANNEL RETAIL